01
EPR registration
Your EPR numbers for packaging, electronics and batteries, and your reports filed on time.
Services
An EU address for your product label
Toys, electrical goods and many other products sold in the EU need a responsible person based in the EU, named on the product or its packaging. Most consumer products need one too. Our representative service fills that role.
- 7-day money-back guarantee
- Free first call with a specialist
- A reply within 24 hours, Monday to Friday
VAT+ is powered by VATAi (VATAI Technology SRL). Their tax specialists file for you. We stay your contact.
The line on the label
The name on that line tells the authorities who to contact in the EU about your product.
Article 4 of Regulation (EU) 2019/1020 asks for:
- the name, registered trade name or registered trade mark of an economic operator based in the EU
- that operator’s contact details
They go on the product, its packaging, the parcel or a document that comes with it.
The operator behind that name:
- keeps your declaration of conformity ready for the authorities
- hands over documents when they ask
- tells them about risks
- works with them on fixes
Who needs one
Two EU laws ask for this person.
| What the official source says | Source | |
|---|---|---|
| CE-marked goods | Toys, electrical and radio equipment and other products under the laws listed in Article 4 may be placed on the EU market only if an economic operator based in the EU is responsible for them. It keeps the declaration of conformity for the authorities. | Regulation (EU) 2019/1020, Article 4 |
| Consumer products | A product under the General Product Safety Regulation may be placed on the EU market only if an economic operator based in the EU is responsible for set compliance tasks. Its name and contact details go on the product, packaging, parcel or a document with it. | Regulation (EU) 2023/988, Article 16 |
Article 4 says these can fill the role:
- a manufacturer based in the EU
- an importer
- an authorised representative with the manufacturer’s written mandate
- a fulfillment service provider in the EU, for the products it handles, where none of the others is in the EU
For consumer products, the General Product Safety Regulation adds a duty. Where the risks call for it, the operator checks that the product matches its technical documentation and carries the labels the regulation asks for.
Our EU Rep service also acts as your responsible person under the EU General Product Safety Regulation.
The five-question checker shows which of these rules your own answers trigger.
What the representative does
Your representative service includes:
- Authorised Representative details for your product label
- A Declaration of Conformity template
- A review of your technical documents
- Communication with EU market surveillance authorities, if necessary
What it does not do
The representative does not make your product compliant. The EU’s Your Europe portal says the manufacturer must make sure a product meets all EU requirements, and must affix the CE marking.
Testing is not part of the representative’s list either. VATAi states that product testing and certification cost extra.
Need tests? Tick product testing in the form at the foot of this page, and we send you a price.
What it costs
The price below is our starting price for a year of representation.
| Service | Price |
|---|---|
| Authorised Representative | from €400/year |
How we handle it
VAT+ is powered by VATAi. The representative’s name goes on your label, and it deals with the authorities if they get in touch.
You deal with us from the first call to the last report:
- We confirm what you need.
- We give you a fixed price.
- We open your account and stay your contact.
We are not legal advisers, and this page is not legal advice. A specialist checks your own case on the first call.
The price
What it costs
| Service | Price |
|---|---|
| Authorised Representative | from €400/year |
- 7-day money-back guarantee
The process
Four steps, and the first takes 60 seconds
Book your first call
A specialist looks at what you sell and where, and which EU rules your products fall under.
Choose the service
You order the Authorised Representative service.
Send your documents
You upload your product documents, and we review your technical file.
Sign the agreement
You sign the representative agreement: the written mandate the law asks for. Then the representative’s details go on your label.
Questions
What sellers ask first
What is the difference between an authorised representative and a responsible person?
An authorised representative is a person in the EU with your written mandate to carry out set tasks for you. “Responsible person” is the title of Article 16 of the General Product Safety Regulation: the economic operator in the EU who is responsible for those tasks for a consumer product.
An authorised representative can fill that role, and so can a manufacturer or importer based in the EU.
Does the representative become liable for my product?
Article 4 of Regulation (EU) 2019/1020 lists its tasks: check that the EU declaration of conformity and technical documentation have been drawn up, keep the declaration ready for the authorities, give them the documents they ask for, tell them about a product it believes presents a risk, and cooperate with them on corrective action. The article sets these tasks without prejudice to the duties you already have as manufacturer under the product laws.
For anything beyond that list, ask a lawyer.
Which products carry the CE mark?
Only products covered by EU rules that require it. The EU’s Your Europe portal names toys and electrical and electronic equipment among them, and links to the complete list of EU laws that require the mark.
If no EU rule requires CE marking for your product, you must not use it.
Do I need a separate UK contact?
Great Britain has its own rules. GOV.UK says your products must meet GB rules even if you sold them in an EU country first, and what you need to do depends on the type of goods.
Placing a product on the GB market from outside the UK brings importer responsibilities. We cover UK representation too, so tell us what you sell there.
Is product testing included?
No. Testing is not on the representative’s list: it reviews your technical documents and does not run tests.
VATAi states that product testing and certification cost extra. Tick product testing in the form on this page, and we send you a price.
Where does the address go?
On the product, or on its packaging, the parcel or a document that goes with it. Regulation (EU) 2019/1020 asks for the name, registered trade name or registered trade mark and contact details, postal address included.
For consumer products, the General Product Safety Regulation adds an electronic address.
What if I change my mind?
Check the money-back guarantee on this page before you pay, and ask us about anything it does not answer.
Related
Often needed together
02
Trademark registration
A trademark search and application in the offices you choose, ready for Amazon Brand Registry.
EU authorised representative and GPSR: who needs one
A plain-English guide to the rules behind this service, with links to the official sources.
- Guide
Sources
The rules on this page come from these official sources. Last checked .
Your price
Tell us where you sell. You get the exact figure.
Two country names, your name and an email address are enough to start.
- 7-day money-back guarantee
- Free first call with a specialist
- A reply within 24 hours, Monday to Friday